Cool and Warm T-Shirt

Paper detalis:

This is a strategic entrepreneurship project. The presentation is about making a startup product. This product is a t-shirt that can be warm in the cold weather and cool in the hot weather. It is called cool n warm t-shirt.

THE BUSINESS PITCH

“Rules of the Road”

This is where you create the enthusiasm for the desire and need to become involved by selling your startup as a huge business opportunity that the mentor/investor wants to be a part of.

The following are the critical components that need to be delivered in your pitch:

1. Vision: Start strong by selling your grandiose vision for the company in 30 seconds or less
2. The Problem: Be persuasive. Frame the problem by showing a massive untapped demand for the solution your business can cater for. Show the scale of the opportunity by providing an estimate of Total available market value. Demonstrate you understand the market by making reference to the current solutions and alternatives to the problem.
3. The Solution: Justify your solution as the best possible based on the problem stated. Communicate your Minimum Delightful Product breaking it into segments based on core functionality and benefits.(keeping it customer focused) Create emotion by telling the story of the potential customer and how they will use your product making their life better.

1. The Revenue Model: Identify your KPIs, your primary customers, your monetisation model, show the basic maths on estimated revenues, ROI, break-even, conversions and estimated average lifetime of your customer. Try to state two immediate revenue streams as well as two possible future revenue streams.
2. Marketing Strategy: Your marketing strategy will explain how you target end users. Develop a profile of who your ideal beachhead market customer – paint a picture of this typical person in your sufficiently large enough homogeneous market. Deliver two tactics for how you will reach them providing context on why this tactic has been chosen, how it will work and why it will succeed. In doing so justify your choice of communication channels and marketing materials. Lastly, define your target market growths and how these strategies will achieve them finishing with two or more potential future markets.
3. Financial Projections: Develop a financial plan that illustrates how profit and loss, and growth projections, projected over 3 – 5 years, will be impacted by the information you have given. Be conservative in your numbers and ensure marketing information, customer value and your financials align. Be explicit in any and all assumptions made in calculating these forecasts. Best to show these graphically or in a chart.
4. Competition: List your top three competitors and in a few dot points, briefly list what each of them do well, what each of them don’t do well, their brand positioning and their target audience. Illustrate the gap in the market you can fill – your unique selling proposition. Never say that you don’t have any competitors.
5. The Founding Team: The team is important to investors. The team behind the idea is critical to the success of the venture. State why you have chosen the members: skills, qualifications, experience & networks. Prove your start-up is backed by a team that can and will make it all happen.
6. The Master Plan: The high-level plan of attack to reach the growth targets laid out previously for the next 6 months, 12 months and 3 years. Keep this to specifics, the milestones not the small task.

10. Investment opportunity: State clearly what you are after – ASK FOR THE MONEY. First say how much you are looking to raise in total and from who, then say what you are doing to raise that money. Explicitly say what you are looking for from that investor specifically, and at what cost per share. Show that you have a plan for how you’re going to handle that investor’s money by listing in dot points (or a pie chart) the breakdown of where that investor’s money will be going, as well as what will happen to it if you can’t raise the full amount you need.

(Note: This assessment is run similar to the Dragons Den UK Series and the Australian Shark Tank concept and students should familiarize with this via BBC-TV2 website, short episodes available on Youtube or at showings during tutorials. (http://www.bbc.co.uk/programmes/b006vq92)