Company’s Integration of Marketing Communications

Submit Apple Inc.’s Integration of Marketing Communications assignment. This assignment requires you to_x000D_
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analyze how Apple Inc. integrates its marketing communications tools and promotional activities. Your essay should display the following:_x000D_

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  • Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.

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  • Identification of the elements of the promotion mix and the pros and cons of each element.

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  • Connection of the concept of the communication process model to important issues in promotional strategy.

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  • Description of the components of the marketing manager’s role in promotional strategy.

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  • Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.

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As you construct your essay, remember that communications can be physically and electronically integrated._x000D_
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