COMMUNICATION THEORY
Week 9
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1. Persuasion and the power
A simple definition of power is the ability to influence another. According to that definition power is ever present, even if diffuse. When it comes to being
persuasive that power becomes focused around specific actions or understandings. One of the primary features of professional communication, from memos to ad campaigns,
is to persuade the recipient of some understanding or necessary program of action. Given what you have learned from our readings, what have you learned about
maximizing your persuasive communication abilities? How would you apply it to a real case?
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2. Persuasion or manipulation?
The issue of persuasion is a very difficult one from an ethical point of view. One person’s reasonable and moral persuasion is another person’s immoral manipulation.
As you explore the issue of persuasion can you identify a situation where persuasion crossed the line and became manipulation? How do you decide when persuasion
becomes manipulation? What are the indicators that someone has gone too far?
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