case analysis
Look through the website, watch the videos and read the articles found at the links below.
Flor.com and InterfaceFlor: The Business Case for Sustainability
Look through the website, watch the videos and read the articles found at the links below.
• http://www.flor.com/
• http://www.youtube.com/watch?v=IPQ9x_Y2of4&noredirect=1 Interface FLOR
• http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html
• Read the “Excerpt” from the link below:
http://us.macmillan.com/BookCustomPage.aspx?isbn=9780312544553&m_type=1#excerpt . Description: Business Lessons from a Radical Industrialist is an updated follow up to Ray’s 2009 book published by St. Martin’s Press. Called both a “how to” and a “why to” on sustainability, the book debunks the myth that financial success and environmental success are mutually exclusive and tells the Interface story.
Answer the following questions:
1. Describe the product offerings of Flor.com. How are these products different from traditional carpet? What problems does Flor/InterfaceFlor carpet solve in terms of consumer usage and sustainability?
2. List three strategies that Flor/InterfaceFlor uses to improve the sustainability of its products while at the same time lowering its costs?
3. What effect has Flor/InterfaceFlor’s strategies had on the culture of their company? How do you think that cultural shift has improved product quality and lowers costs of Flor products?
