Capstone project

Undergraduate (3rd and 4th year)

5 pages Double spacing

Discipline: Business

Type of service: Research Paper

APA

3 sources

Paper details:

Your Capstone Project will include three separate components.:

Market Analysis – Based upon your research and using Porter’s Five Forces, evaluate the competitive strengths and weaknesses of the Ocala/Marion County Florida. (3 pages)

Strategic Positioning Analysis – Based on your research, detail your strategy for Ocala/Marion county’s Unique Selling Points (of most value to its current and future viability). What strategies would you recommend to the leaders of the area in order to gain or maintain a sustainable competitive advantage in attracting economic growth, business and industry? (3 pages)

Executive Summary – Write a one page Executive Summary of your Strategic Positioning Analysis. (1 page)

Additionally, you complete the following two tasks:

Students are required to use APA Style for their references and sentence structure. For APA resources and examples, see the following hyperlink: https://owl.english.purdue.edu/owlLinks to an external site.. Additionally, course files and links are provided to assist you with APA.

Be advised, this is not a report on Ocala/Marion County. This assignment is a critical analysis of your research and recommendations based upon that research. Please keep this in mind while developing your paper.

Your work should include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title and the date