Business Report

Business Report

Order Instructions: Business Report:
You should prepare an individual report that details a strategy for the launch of a product or service into a new international market or market segment(suggesting country: China). The product or service you choose will be entirely up to you. The report should contain the following:

1. Introduction purpose of the report + a brief summary of the literature which you intend to use.
2. A discussion on the product or service idea + how you identified the idea, why you think it is useful.
3. A discussion on the research method adopted, and a rationale for that choice.
4. A market analysis, focusing on the chosen country (start with the macro level ‘ how large is the economy in terms of GDP, what is the rate of growth, regional variations etc).
5. Identification, analysis and rationale of a suitable market segment (what segment of the market is your product/service targeting, age, gender, class, region etc). Why are you aiming at this particular segment?

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