Paper details
You will present an integrated communications plan to the CEO and other directors of the company, and give reasons for your
recommendationsYour
CEO wants to see some ‘blue sky’ thinking. nnResearch your company. Know its context and
competitors. Identify what its major recent events or issues are that have, or could, affect the brand’s value. Build on previous
advertising, PR and marketing strategies if relevant. nnYou should take into account all aspects of campaigning in your
thinking and decide on the most relevant to recommend. The departmental budget covers advertising, PR, some sponsorship
funds and other amounts.
Preferred language style UK Engli
