business model
1. Outline and evaluate M&S business model, key success factors, strengths and weaknesses. Recommend a future strategy for the company, which addresses these
weaknesses.
2. Analyze M&S’s strategic position at the end of the Case, and recommend future strategic options for M&S.
3. Strategy formulation involves choosing between alternative strategic options in order to sustain the organization’s growth and competitive advantage. Apply the
key strategy evaluation criteria to identify and evaluate the M&S strategies and consider the extent to which they achieve the objective above.
4. Identify the resources, competences, capabilities and sources of competitive advantage, which account for the successful growth of M&S.
5. Outline and critically evaluate M&S growth strategies, including the objectives and risks of its diversification strategy.
6. M&S seems to be attempting to position itself as a one-stop-shop for everything’. Critically evaluate this statement taking into account M&S’s strategic moves
during the period covered by the case study.
7. Identify M&S’s key stakeholders and position them, with reasons, in the power/interest matrix. M&S has been one of the multinational companies criticized for
low UK profits tax payments. Evaluate this issue in stakeholder terms.