Business Intelligence case study

Business Intelligence case study

The purpose of the essay is to demonstrate an understanding of key principles of Business Intelligence and its business benefits and issues, as well as apply relevant theories and frameworks to understand BI in practice.

Task break-down

  1. The two case studies are;

https://customers.microsoft.com/en-us/story/building-a-bank-that-can-surprise-and-delight-with-pow

https://www.sas.com/en_is/customers/telenor-personalization.html

  1. Apply the DIKAR model for both case studies separately to analyse the BI implementation. For each case study you need to clearly show:

What were the planned business Results (note that ‘having a BI system’ is not a business need – you need to look at what the organisation thinks what business purpose it needs the BI system for), Actions, necessary Knowledge, Information, Data? (RAKID)

  • What data was used in reality, what information and knowledge generated, what actions supported and what were actual business results? (DIKAR)
  1. Using appropriate models, frameworks and theories, for both case studies, analyse how BI was implemented, paying attention to both the technology used and organisational/managerial elements. Note that an analysis is required here, not simply a description.
  2. Compare and contrast the cases – what relevant similarities and differences can you identify, and how does this align with theoretical frameworks?
  3. Based on your findings for questions 2-4, draw conclusions on the implementation of BI. Make sure you reflect on any potential bias in the case studies.

1)    Use of academic sources

  • Use of sufficient and appropriate academic sources, including the textbook
  • Application, rather than description, of academic theories/models/frameworks 2)

2)    Analysis

  • Cases analysed well: critical analysis (including using DIKAR) rather than description
  • Good comparison of the cases
  • Demonstrating good knowledge and understanding of BI
  • Clear, logical structure

3)    Conclusions

  • Clear conclusions that follow logically from the analysis

4)    Overall Presentation (

  • Layout and clarity
  • Correct referencing

NOTES:

There is no need to analyse data. What you need to analyse is text in an academic sense. show that you understand the relationship between business needs and the use of BI, as well as showing awareness of challenges involved in implementing BI in an organisation.

It should be clear that using IT analytical tools isn’t going to get you there. You need to use academic frameworks/theories, in particular DIKAR for your analysis.

2000 words , maybe you can do 100 for introduction , 600 for each Case study , 500 for comparison and 200 for conclusion   a