Audience
Type of document Essay
Number of pages/words 1 Page Double Spaced (approx 275 words per page)
Subject area Education
Academic Level Undergraduate
Style APA
Number of sources/references 1
Order description:
Exercises
- Pick a subject and find two works on that subject—e.g., a pro-fessional presentation, speech, document, video, etc. Your works can focus on a product (e.g., electric car), or a service (ride sharing services), or anything else about which you can find professional and popular (i.e., general public) works.
- Do an audience analysis for each of the two works.• Identify primary/secondary audiences, as appropriate• Identify all relevant audience characteristics and categories for each audience (i.e., knowledge level, personality, biases, etc.)• Explain your reasons for characterizing the audience the way you do (i.e., What’s your evidence for your conclusions?).
- Compare the two analyses• Are the audiences the same for each work? Different? How do you know?
- Choose the best audience research method (this may be one or a combination) for each scenario and explain your decision:
Health Sciences
- You are creating a pamphlet describing the benefits and side effects of a pill that helps lower cholesterol. Your employer is the pharmaceutical company that produces the pill. They have supplied the data, but you need to present it clearly to users and potential users of the medication.
2.You are designing a computer patient information system for a hospital and want to know how to make it most efficient for doctors, nurses, and staff.
- You want to research the demographics of an area surrounding a medical center to determine what services would be most useful.
Engineering
- You have developed a new user manual for a printer, and you want to find out if it is helpful to users of the product.
- You need to research a city’s traffic patterns to decide exactly where to install signs and directions towards a newly constructed bridge.3. You have developed a tutorial for a new computer software pro-gram, and want to determine its usefulness to users.
Business Writing
- You are creating a handout for a meeting that you will run with a colleague, and you want to make sure you list all major talking points for the both of you.
- You are producing a report on your company’s financial standing for potential investors.
- You are giving a presentation on your company’s latest product to an audience of potential buyers. You want to research their needs in addition to providing proof of the product’s success with other groups.
