p>Assessment Brief:

Individual coursework:
The coursework consists of a seen case study of digital media scenario. Students have to answer questions on the evaluation of digital media, based on the case study, scenario or any additional information provided for the coursework.

Case Study: Learning from Amazon’s culture of metrics

Article Link:

Amazon.com case study – 2018 update

Questions (25 marks per question):

1- By referring to the case study, Amazon’s website for your country (Australia) and your experience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. (500 words)

2- Using the case study, characterise Amazon’s approach to marketing communications. (500 words)

3- Explain what distinguishes Amazon in its uses of technology for competitive advantage. (500 words)

4- How does the Amazon ‘Culture of Metrics’ differ from that in other organisations from your experience? (500 words)

General Points

Keep to the limit of words. Diagrams, tables, spreadsheets and references are not included in the word count.

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Assessment BriefAssessment Brief:
Refurbishing Heathrow Airport Terminal 1, On Time, On Budget, With No Disruptions to Travelling Public
You are required to produce a risk management plan (see attached template) for the Heathrow project.
Link to the case report via the Project Management Institute web site:
http://www.pmi.org/Business-Solutions/~/media/PDF/Case%20Study/Heathrow_Airport_Case_Study_New.ashx
1 HEP: 4375/CRICOS Provider Code 00246M
MGT201A_Project_Plan_T2_2015.docx
Marking Criteria:
Student Name:
Structure
Excellent
3
Good
2
Average
1.5
Not adequate
1
Poor
0
Risk management plan completed
Cites 6 risks
Applies mitigation techniques
Clear and purposeful
Well organised, logical
Appropriate length
Appropriate structure for
type of assignment
Comments:
/21%
Style
Excellent
2.5
Good
2
Average
1.5
Not adequate
1
Poor
0
Writing is clear and
concise
Free of grammar and
spelling errors
Good paragraph structure
Overall presentation and structure
Comments:
/10%
Referencing
Excellent
3
Good
2
Average
1.5
Not adequate
1
Very Poor
0
Use of varied sources
Recognised referencing
Style and layout
Quality of sources used
Comments:
/9%
Content
Excellent
15
Good
12
Average
8
Not adequate
5
Poor
0
Was the topic/question
addressed?
Mature understanding of
material
Understanding of what is
important
Independent thought used
Comments:
/60%
2 HEP: 4375/CRICOS Provider Code 00246M
MGT201A_Project_Plan_T2_2015.docx
Overall Comments: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Mark : /100%
3 HEP: 4375/CRICOS Provider Code 00246M
MGT201A_Project_Plan_T2_2015.docx