Applied Managerial Finance
Instructions:
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.
Given that its food packaging customers have been inquiring about its ability to supply complementary products,
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Apex is considering coffee packaging as an additional
diversification to its product line. You are able to catch James in Luke’s office and stop in to ask for their reaction to the query.
œHi, you say. œI’ve got a quick question for you both. May I interrupt for just a minute?
œSure, says Luke. œWhat’s up?
œI need to calculate the net present value (NPV) for the coffee packaging projectthe coffee packaging production equipment and a lamination machine that will bond
plastic substrates for airtight quality. Does the coffee packaging line make sense for us?
œThe process will be challenging, initially, says Luke. œBut once our employees acclimate,
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I anticipate a very efficient process. I’m certain we will be competitive
in this industry.
œI can definitely leverage the customers within the channels of distribution that we intend to reach with our food packaging line, says James. œMany of them
distribute coffee products. I also see an opportunity for snack-food packaging, which requires metalized lamination. This packaging can also be applied to health
products such as antibacterial cloths. The possibilities are endless! Let’s try to make this work.
œThank you, both, you say. œWould you get me the same type of information you gave me for the expansion project so that I can compute the cash flows?
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James laughs and says, œWe anticipated this question! Luke and I were just putting our information in an e-mail to you. You should have it by the time you get back to
your office.
œThanks so much! you say. œI knew I could count on you.
Back in your office, the promised e-mail is in your Inbox. Now you can compute the cash flows given the following information:
Initial investment outlay of $20 million for equipment only
Project and equipment life: 5 years
Sales projected to be $12 million per year for 5 years.
Assume gross margin of 50%
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(exclusive of depreciation)
Depreciation: Straight-line for tax purposes
Selling, general, and administrative expenses: 10% of sales
Tax rate: 35%
As I started wondering if this coffee packaging project will maximize the firm’s value I said to myself, I’ll compute the NPV and see what it looks like and I will use
a weighted average cost of capital (WACC) of 5% as reflected in the attached Week 5 NPV IRR.
This project should be calculated on its own merits; that is, separately from the food packaging product. I’ll include a recommendation on that point, and a couple of
others in my 2-page executive summary.
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You reach for your keyboard to make the following notes about the questions you want to address:
Does the coffee packaging project maximize the firm’s value?
Should the company undertake this project, the prior project, or both?
What advice should I give to John Matthews and the board?
How can I describe my assessment?
Should the second project be accepted?
Week 5 NPV IRR.
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