Applications of Online Advertisement Bidding Strategies

Applications of Online Advertisement Bidding Strategies

Discipline: Economics

Type of service: Research Paper

Spacing: Single spacing

Paper format: MLA

Number of pages: 3 pages

Number of sources: 3 sources

Paper details:

Using your own words and some citations to summarize the applications of online advertisement bidding strategies using the following three sources:

1. Saberi, Amin. Internet and Network Economics : 6th International Workshop, WINE 2010, Stanford, CA, USA, December 13-17, 2010 : Proceedings. Springer, 2010.
2. Chatterjee, Prabirendra, and Shulman, Jeffrey D. Essays on Optimal Bidding Strategies in Sponsored Search Advertising Auctions. University of Washington, 2013.
3. Cui, and Lai. “Bidding Strategies in Online Single-Unit Auctions: Their Impact and Satisfaction.” Information &Amp; Management, vol. 50, no. 6, 2013, pp. 314–321.

The sources will be included in the uploaded files.