Paper details
Students are to carry out an interview and then analyse and categorize the intervieweeâs motivation to travel, using the
student text. The student will then propose a holiday destination that will fulfil the profile generated from the
aforementioned activities. The students will then evaluate if a destination of his choice could match the needs and
motivations of the niche market analysed. A SWOT analysis of the implementation of that segment will be presented based
on published sources.
THE QUESTIONNAIRE IS ALREADY DONE AND UPLOADED IN THE WORD DOCUMENT. BUT PLEASE THE PROJECT
MUST BE DONE SPECIFICALLY ON JORDAN.
