Assignment Brief
Coursework 1:
(50% weighting)
Choose ONE of the following titles and write an essay of
1500-words
(+/-10%)
.
A)
Discuss how retail companies have adapted their business strategy to address the needs of specific global markets.
B)
Analyse a major sports organisation or cultural event using appropriate Business frameworks.
Suggest a strategy for its future development.
C)
œInvesting in commodities and emerging markets is an important part of diversifying a portfolio. Discuss.
D)
Analyse the problems and opportunities that European car companies might face when entering and doing business in non-European markets.
You must cite at least FIVE appropriate academic sources to support your analysis.
General guidelines
You should include the following:
“
A title page (including your name, ID and group number assignment title)
“
An introduction
“
The main body (Do not use ˜Main Body’ as a heading)
“
A conclusion
“
A list of references
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Please also follow these guidelines:
·
Your work should be 1.5 spaced;
·
Use an academically appropriate font (e.g. Arial/Times New Roman), Size 12;
·
Use page numbers;
·
Only make reference to sources written in ENGLISH; these should be referenced according to CU Harvard Style guidelines;
·
Complete an assignment cover sheet/plagiarism declaration, and submit this with your work;
Marking Criteria:
Please refer to the separate guide for specific marking criteria on Moodle.
Submission:
Please submit the hard copies of your work on or before 4pm on 8th November, 2013, to the coursework reception desk on the 6th floor of the George Eliot building. Your written analysis must go through the Turnitin process before it will be marked.
Your attention is drawn to the University’s regulations on all aspects of assessment, including submission and extenuating circumstances.
For further information on assessment please refer to the Student Portal:
https://students.coventry.ac.uk/BES/Pages/Home.aspx
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