Branding, Pricing, and Distribution

Create the domestic and global product branding strategy._x000D_

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  1. Determine and detail the optimum pricing strategy.

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  2. Examine how your pricing strategy supports your branding strategy.

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  3. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

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  4. Discuss whether a push or pull strategy will be used, justify your rationale.

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  5. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

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