Explain why companies use marketing channels and discuss the functions these channels perform._x000D_ _x000D_ _x000D_
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MARKETING CHANNELS
The best possible distribution channel for this product is direct distribution through the internet. The internet has been very effective in distributing products in the U.S as it has led to disintermediation in multiple product lines. This distribution channel is convent as it operates 24 hours every day without closing. As an effect, clients can get or order products at their convenient time and place as they will not be required to move out of their houses or offices to order the product. Internet distribution also covers worldwide, implying that the company gets more revenues as it can reach broader and global markets. It also reduces operation costs by bypassing various traditional distribution channel intermediaries, apart from reducing the need of workforce, hence reducing operational cost for the production of the product. Internet distribution also enhances customer services as through it, the manufacturer is in a position of distributing more and better information with multimedia (Connolly, Olsen, & Moore (2013).
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