Product market analysis

Paper details

Student must choose an individual product or service ITEM (not a line, variant or company) and undertake a critical analysis of the following:

• The consumer behavior of a typical customer (20%)
• The marketing mix strategies (40%)
• The segmentation, targeting and positioning strategies (30%)
• Make a recommendation to improve either the marketing mix strategies or the STP strategies (10%)

 

The analysis must be based in 2017-2018 and you must support your analysis with evidence from current academic and industry literature.

When choosing the product or service item, students must:

• Choose one country in which to base their analysis
• Ensure the product or service item is currently for sale in the chosen country
• Ensure there is sufficient supporting evidence available in the public domain to undertake the required analysis

Please follow the contents page to write this essay,

20% words for Part1&2

30% words for Part 3

40% words for Part 4

10% words for Part 5