Service Marketing Management

Service Marketing Management

Paper details:

The assignment will be marked according to the following main criteria:
the extent to which service management ideas, theories, and techniques are well argued specifically in terms of purpose, application, potential limitation and how they might contribute to the development of a business
the use of appropriate sources of information (e.g. reputable business journals, research reports, and academic journals)
the degree to which the information put forward in the critique is synthesized, critically evaluated and analyzed
the degree to which appropriate conclusions are derived from a critical evaluation of the main issues raised
Other considerations include:
clarity and structure of the arguments