Brand Extension

Brand Extension

Master’s 1 page Discipline:           Marketing

Type of service:                Marketing Plan

Paper format:    MLA

Number of sources:        0 source

Paper details:

Develop a Brand Extension for one of the product. Details of the assignment are captured in below.

(You have to look at this brand extension that you’re creating. Using the ideas, the concepts of fit, leverage, and opportunity to explain your rationale behind producing this extension. In addition, you have to describe the marketing mix, the four P’s, the prize product, place and promotion. Briefly, for this extension.)

Using one of the brands displayed above, please develop a concept for a NEW brand extension that makes use of the existing brand equity (note: this must not be a line extension.) This extension could be targeted to the same segment.

Explain your rationale for producing this extension (max 200 words).

• Fit
• Leverage
• Opportunity

Briefly describe the marketing mix for this extension (max 100 words).