In the case, “Singapore Air: Changing to Stay Ahead,†you discover that Singapore Airlines (SIA) has been ranked as the best airline in both independent and customer surveys for nearly 3 decades. It serves as a model of a continuously changing organization – continually modernizing, stretching, and serving customers in ways that stimulate strong loyalty and brand equity. It has been a leader of change in its industry, while maintaining a lot of consistency as well. As you reflect on the continuous nature of change in every area of the company respond to the following prompts as you prepare your DB thread for this assignment:_x000D_
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• What have been SIA’s main ingredients of success?_x000D_
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• How has their success become vulnerable? Why is it difficult to maintain a leadership position of a company like SIA and continuously improve?_x000D_
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• What do world class organizations need to do to improve and change continuously?_x000D_
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Use APA format and include proper headings and the following must be addressed to the highest post graduate academic standard:_x000D_
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All key components of the instructions are addressed in the paper._x000D_
Major points are supported by the following:_x000D_
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• Reading & Study materials;_x000D_
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• Pertinent, conceptual, or personal examples;_x000D_
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• Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);_x000D_
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• Citations in current APA format; and_x000D_
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• Integration of at least 3 peer-reviewed scholarly articles in addition to the five text books listed below._x000D_
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• Include at least one bible verse that is appropriate_x000D_
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Proper spelling and grammar are used._x000D_
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