Recent globalization trends have also made Hong Kong identity more confusing, as globalization propels urban development. Hong Kong’s government has carried out a Brand Hong Kong program, which places significant emphasis on the definition of its international visibility as a SAR. This program is exemplified in the West Kowloon Cultural District project proposed in 2006, along with redevelopment and rehabilitation strategies proposed by Urban Renewal Authority in 2011.These projects gives Hong Kong a new look by demolishing common cultural heritages or rebuilding them. The consequence of these projects is little reference to national construction, leading to a failure in recognizing the distinguishing characteristic of Hong Kong, resulting to more complexity in Hong Kong’s cultural identity.
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