Essays Designer’s Creativity vs. Marketing in Fashion Industry
Order Instructions: You are required to write an essay on the following:
In her book ‘The End of Fashion’ Teri Agnis argues that fashion is
no longer led by design, but rather marketing. She comments:
‘Today, a designer’s creativity expresses itself more than ever in
the marketing rather than in the actual clothes’the focus has
shifted away from designing, and if you have enough money and
are good at marketing, you can create a strong brand’ (p. 14)
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