business report

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• Wordcount: 1000 words MAXIMUM_x000D_
• Cover Sheet_x000D_
• Table of Contents_x000D_
• An investigation of the USA market • Reference List_x000D_
• Appendices_x000D_
• Wordcount applies only to the third element (in bold) and includes all tables, models, figures etc._x000D_
• You can work in pairs or individually to prepare this Assessment_x000D_
You must prepare an investigation of the USA market_x000D_
• Use secondary research – trade sources, database_x000D_
sources, academic sources, Government sources_x000D_
• Use a suitable MCT to bring it all together (PEST, Porter’s 5 Forces, SWOT, Hofstede)_x000D_
We have covered:_x000D_
• Marketing Planning • Situation review_x000D_
• Market Audit • PEST_x000D_
• Porter_x000D_
• Hofstede_x000D_
• Hall_x000D_
• Market Entry_x000D_
To come:_x000D_
• The Marketing Mix_x000D_
• Product_x000D_
• Price_x000D_
• Distribution_x000D_
• Communications_x000D_
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