p>Groupons Biggest Deal Ever
You need to answer Four questions , and the question are based on the book “Groupon’s Biggest Deal Ever” by Frank Sennet. THE ONLY REFERENCE YOU MAY USE IS THE BOOK!!!
These are the four questions:
1. Personality of founder, Andrew Mason and how did it show in his leadership style?
2. Did the management team and Board complement the founder’s style, personality and skill?
3. How protective is the business to competitors?
4. What is the market for Groupon and who are the customers? What is the value proposition for the customers? [customers and merchants!]
