Richard Branson and the Virgin Group
1. List three ‘key’ issues in the case and explain why these issuesare particularly important for Richard Branson and the Virgin Group in relation to the Group’s global competitiveness strategies.Be specific and as clear as possible within the one-page limitation.
2. How can the Virgin Group use its core competence to address each of these issues to increase its competitive advantage?Be specific and as clear as possible within the one-page limitation.
