Month: October 2017

ethical dilemmas

There are two of the following qualitative research methods, discuss their strengths and limitations, pointing out issues of reliability and issues of potential bias and and/or ethical dilemmas.

1- Unstructured interviews.
2- Semi-structured focus groups.

the essay should follows:
– introduction about both methods and improve some example of it.
– talking about the advantages and disadvantages of the methods.
– shows some articles for example to show how these methods working.
– shows some projects that using the both methods.
– conclusion.

These methods should talking and using in the same area of communication in media not in example in pharmacy or another area. In the beginning of each paragraph it should write the topic sentence as a question. in the end the references should be academic resources not from wikipedia,etc… and the plagiarism should not be more 10%.

Using key concepts that articulate the impact of industrial technology on society as found in your reading materials and other elements of our course, describe the social and economic repercussions of inventions during the industrial revolution at the end of the 19th century and the social and economic repercussions of the revolution in technology at the end of the 20th century.

Links to use as resources

http://search.proquest.com/docview/221457519/embedded/ACBVLMZXR5B9IMZT

http://search.proquest.com/docview/221536253/embedded/ACBVLMZXR5B9IMZT

To answer this question you can use other resouces as well please include refrence sheet.

Text and Culture

Task: You are required to write an essay of 2000 words responding to one of the questions in the following list. You are also required to write a separate 500 word episode or program summary (as indicated in the question), to be placed at the beginning of the assignment. Your essay and summary must be written in an academic format, and be referenced according to the Griffith Reference Guide, You must not use internet sites as sources of information for quoting or reference in your essay. You must use terms and concepts from specific tutorials indicated in each respective question. You can also draw from any of the material presented in the unit including all of the study guide, text book, set readings and articles and books in the reference lists, as well as any wider reading that you may wish to undertake, keeping in mind that references must always be to articles and books published in academic journals and by academic book publishers.

Question 2
Select an episode from one of the television programs in the list below. Undertake an analysis of genre, narrative and character using terms and concepts drawn from Tutorials 5-8 of the Study Guide. You must analyse the episode in terms of the following: (i) genre codes, (ii) narrative as a transformational structure (iii) the function of characters in terms of genre and narrative structure. As an integral part of your analysis you must develop a model using Propp’s character functions, making modifications as you see fit (see Tutorials 7 and 8). In your essay you must also show how the narrative produces meanings in terms of ideological representation, noting instances of ideological normalisation and skewing. Your essay must use and make reference to at least 6 scholarly articles and book chapters in the unit material. An episode summary is required (max. 500 words).
Sitcoms:

Roseanne, Season 2, Episode 2, 1989 – ‘The Little Sister’ on YouTube

I have additional information: Study Guide (for Tutorials 7 and 8 plus Propp’s Model) and research material in which I would like you to use.

Identify and analyze Whole Foods Group’s organizational, group, and individual outputs.

Outputs at the organizational level are the products and/or services that it provides to its customers. What are these and how does the company categorize them? How does it measure its organizational performance (e.g., sales, net profit, return on sales, return on assets, market share, customer satisfaction, etc.). Provide some specific performance data.

What are some ways the company identified groups? For example, are there geographic groups (or divisions), functional groups, etc. What are the outputs of these groups? How does it (or how might it) measure performance of these groups?

What are some of the key individual functions, and what are their outputs? How do these outputs contribute to the group outputs? How do they measure individual performance?

Evaluate how the outputs at the different levels interact with each other. Determine if you think the congruence of the outputs is high, medium, or low. Then make a strong case. It is very important that you support your position with evidence and information that you have discussed earlier in the report.

Ancient Greek Athletics; the Athenian Acropolis and Greek Theater Please respond to the following, using sources under the Explore heading as the basis of your response:

Compare the Greek competitive character and ancient Olympics as a festival featuring athletics to the Olympics today. Explain what the Olympic rules regarding females and evidence, such as the running girl artifact, reveal about female status and Greek athletics in particular Greek city-states.

Provide a rationale for your response. Identify two (2) specific aspects of the Athenian Acropolis and its Parthenon, and explain their significance to ancient Greek culture and the western heritage in the arts. Comment on one (1) feature of the ancient Greek theater that you find especially intriguing. Explain the manner in which audiences today might receive the plot of the comedy Lysistrata. Justify your response.

Marketing Plan

The Marketing Plan

This is a description of the marketing plan drawn from several applied marketing sources.
What is a Marketing Plan?
The formal marketing plan is the symbol and essence of purposeful management, in the view of many marketing executives surveyed by The Conference Board.
Formulation of a written plan to guide the future operations of the marketing function, some marketers contend, links in a practical way the customer oriented marketing concept and the principle of management by objectives. What is more, in the words of one executive, such a plan puts an end ‘to the intuitive approach to decision-making and to informal planning to meet day-to-day challenges.
Those supporting use of a formal marketing plan applaud especially the discipline of spelling out future intentions in a written document. Several acknowledge that the element of ritual in preparing a written plan may, on occasion, degenerate into ‘busy work’ or ‘gold-plating.’ Yet they themselves do not see this as sufficient reason to settle for anything less formal. Unless all the key elements of a plan are written down, they say there will always be loopholes for ambiguity and misunderstanding.

The notion that formalized marketing planning can become something of a straitjacket, leaving too little flexibility for future marketing, action, is not borne out by the experience of most of the marketers reporting. Many emphasize that for them, formal planning is not mere adherence to standardized techniques sure to yield standardized plans. As they see it, marketing planning in each company is a search for logical goals for the component elements of the marketing function and for logical ways of implementing these goals in the marketplace. This search, it is felt, leaves plenty of room for diversity and adjustment to individual marketing situations and management styles. (Hopkins 1972; 1)
The marketing plan is frequently a part of an overall business plan, which includes operations, and financial plans. A single business plan is most common in smaller organizations.
Components of the Marketing Plan
A marketing plan is generally for the a twelve-month period. In order that they will be read, many firms place a premium on brief marketing plans that are clearly written. The majority of firms propose a single set of objectives and action programs. Some firms, however, write into their plans contingency or alternative objectives and action programs to be used in the event of competitive, consumer, or internal changes during implementation of the plan. Consideration of alternative actions is useful in planning for effective changes in market plans.
I. SITUATION ANALYSIS [ALSO CALLED BUSINESS REVIEW]
The marketing plans of most companies begin with a review of the current market situation for the product or product line covered by the plan. This review frequently includes the product’s sales trend, competitive position, past promotional support, market strengths and weaknesses. Depending on the complexity of the case or on management preference, the review may take a few paragraphs or it may run to several pages or considerably more…
There are certain managements that stress the importance of keeping the background analysis in plans diagnostic rather than merely descriptive…all data shown in this section should end in a conclusion, i.e., a problem or an opportunity.
The situation analysis is a realistic evaluation. Problems may result from internal resource limitations, environmental trends, or competitor actions. They may influence the whole industry or just your company. Some may be solvable while others may not be and require consideration in your action plans. Opportunities can often result from environmental trends or a mistake by your competitors. It may be useful to consider where the product is located in the product life cycle.
The situation analysis can be organized into three sections:
Market Analysis
Competitor Analysis
Company Analyses
II. OBJECTIVES
Includes both subjective and quantifiable, measurable targets and all assumptions upon which they depend. Typical objectives include sales, profits, market share, advertising awareness, etc. Objectives are outcomes and cannot be directly controlled. For example, to spend four million dollars on advertising is a planned action. Advertising spending can have several measurable outcomes or objectives; aided and unaided recall, change in product positioning, or sales. Be careful not to state planned actions as objectives.
III. MARKETING STRATEGIES
A marketing strategy is a broad directional statement that describes how marketing objectives will be accomplished. Within our marketing plan, the marketing strategies represent a first overview of various marketing tools and how they will be used to achieve the marketing objectives. While marketing objectives are specific, quantifiable, and measurable, marketing strategies are descriptive. [Hiebing and Cooper 2000 pg. 159. Marketing strategies provide a linkage between your objectives and your specific planned actions.
IV. ACTION PLAN (THE MARKETING MIX)
Defines as specifically as possible the detailed actions, timing and implementation of the marketing mix including product, promotion, price, and place (distribution) as appropriate to the situation. This section of the market plan is based on the foundation of a strong situation analysis. An effectively prepared situation analysis leads directly to marketing strategies and specific marketing actions.
V. CONTINGENCY PLANS (OPTIONAL)
Contingency plans are useful when assumptions underlying the market plan have a significant degree of uncertainty or risk. What if? analyses can include a sensitivity analysis using spreadsheets. For example, high and low sales forecasts can be used to determine effects on objectives. Contingency plans include alternative action plans.
APPENDICES
Analytical details are placed in appendices where they can be referred to when necessary. Each item in the Appendices must be directly referenced in the body of the market plan. Appendices often include sales forecasts, pro forma financial statements, budgets, and any detailed analysis of the action plan.
Market Plan Outline
(Your case analysis should include all items that apply to the specific case)

EXECUTIVE SUMMARY
Limit to one page providing complete converge of each section of your plan. The reader should be able to have a basic understanding of all aspects of your plan. The summary assists the reader in understanding your plan.
SITUATION ANALYSIS
Introduction
Market and Industry Definition
Product Sales History
Pervious Performance Versus Objectives
Market/Customer Analysis
Market Size
Market Growth
Market Potential and Forecast
Market Segments
Consumer Behavior
Competitor Analysis
Competitor Descriptions
Competitor Strategies
Market Shares
Company Analysis
SWOT Analysis
Internal Factors
Strengths
Weaknesses
External Factors
Opportunities
Threats
MARKETING OBJECTIVES
Examples of marketing objectives include:
Sales Revenues
Market Share
Profits
Return on Investment
Customer Satisfaction
Customer Repeat Purchases
Advertising Day After Recall
Salesperson Quotas
Growth in Distribution Outlets
Sales by Specific Distribution Outlet
MARKETING STRATEGIES
Examples of marketing strategies include:
Entering a new market to increase sales revenues
Introducing a new product to build a market
Introduction of a new promotional campaign to increase brand awareness
Introduce a low price product line to build market share
ACTION PLAN [THE MARKETING MIX]
Product
Price
Promotion [Advertising and promotional plans]
Public Relations
Sales Force
Distribution
Marketing Research
CONTINGENCY PLANS [NOT OPTIONAL PLEASE INCLUDE]
APPENDICES [AS APPROPRIATE]
Forecasts/Market Analysis
Pro Forma Financial Statements
Budgets
Action Plan Analysis
Media Plans
Timelines and Schedules
References
Hiebing, Roman G. and Scott W. Cooper (1990) The Successful Marketing Plan: Brief Edition, NTC Business Books: Lincolnwood, Ill.
Hopkins, D. S. (1972) The Short­Term Marketing Plan, The Conference Board: New York, N.Y.
Lehmann, Donald S. and Russell S. Winer (1997) Analysis for Marketing Planning. Irwin McGraw-Hill: Boston, MA.

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