Unique Positioning Paper – Why are some companies successful while others are not? Each company has a unique position in their industry and in the market.

Type of document Essay

2 Pages Double Spaced

Subject area Business

Academic Level High School

Style APA

References 2

Order description:

Introduction and Purpose of Assignment

Why are some companies successful while others are not? Each company has a unique position in their industry and in the market. Unfortunately this does not mean that each position is equally successful. In this discussion you will identify and examine one company’s unique position to evaluate if this position will support the company’s long-term success.

Objectives

Analyze the current positioning of the organization in relationship to their competitive approach for achieving long-term success. (2.2)

Theory and Context

For organizations to achieve success in the future, they must analyze their current situation and how they stack up against their competitors. After identifying their current situation, organizations must identify their competitive approach by finding new ways to create a niche within their industry while maximizing value chain activities. The next spectrum is to determine the competitive scope and how broad or narrow the market coverage is.

Resources

Marketing sense conversations. (2012). Competitive positioning: Sandra Burke [Video

file]. Retrieved from https://www.youtube.com/watch?v=nw97muZ83zM

Instructions

In a 1-2 page paper, find an organization of your choice that has a unique position.
A minimum of 2 scholarly resources are required.
Explain the company’s unique positioning and what their competitive approach and scope is in order to achieve long-term success.
Consider what may force them to adjust their strategic approach.
Examine how Christian values could be integrated within the organization as part of developing a unique position within the industry.
Use the Paper Writing Rubric below to ensure you have met all the criteria for this assignment.

Discussion Rubric

DISCUSSION F level D level C level B level A level

Content

40% Postings do not address the topic. Postings do not clearly address the topic or else they repeat what has already been said. Postings are lacking in substance and only add minimal information to the discussion. Postings are somewhat researched and offer some analysis of the assignment. Postings (min. 200 words) are well researched and involve thoughtful, detailed analysis and critical thinking.

Interactive Responses

30% There is no interaction with other individuals. There is little substance in the interaction with other individuals. There is at least one substantive interaction or there are multiple interactions that are not substantive with other individuals.

Student shows little initiative in conversing. There are at least two somewhat substantive interactions or one very substantive interaction with other individuals.

Student is responding as required but is not adding any new ideas. There are at least two very substantive responding interactions with other individuals (min. 50 words each).

Student is actively engaged in discussing the topic and giving valuable insights.

Timeliness

20%

Initial posts are posted on the seventh day of the week.

Responding posts are not done in time to provide other students sufficient time to respond. Initial posts are posted on the sixth day of the week.

Responding posts are done in time to provide other students sufficient time to respond. Initial posts are posted on the fifth day of the week.

Responding posts are done in time to provide other students sufficient time to respond. Initial posts are posted on the fourth day of the week.

Responding posts are not done on two different days. Initial posts are posted on the fourth day of the week.

Mechanics

10% Standard grammar mechanics are unacceptable.

Standard grammar mechanics are inadequate for this level of student work. Proper grammar, spelling, punctuation, and standard English are not completely used. Citations are missing. Proper grammar, spelling, punctuation, and standard English are used. Citations are missing when called for. Proper grammar, spelling, punctuation, and standard English are used. Citations are included as needed.