swot analysis for the company GAME
What market segments do they currently sell into?
What market segments do their competitors sell into?
What market segments do they not sell into and why?
What are the different ways they could segment the market and do alternative market segmentations help us understand the market, customers and how we should differentiate ourselves better?
What are the key characteristics (drivers, growth, customer buying behaviour, level of competition) of each market segments?
How might this segmentation change over time (future)?