Using Spotify (https://www.spotify.com) as a case company:
Identify a potentially attractive target market for the company’s future international expansion strategy in Russia .
identify if Russia represents a potentially attractive target market. Use a table summaries PESTEL analysis for Russia, you are required to undertake a comparative analysis of the macro-environmental factors . ( Political stability – Economic stability & growth – Sociocultural factors – Technological factors – Legal factors )
Factor scoring weighing between 1 to 5 points, 1 representing the least important in terms of quality or classification, while 5 illustrates the most important and significant in relation to the five factors considered. Results have been collected by multiplying the unit weight with the importance.
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