For this assignment, analyze the following case, which is related to leadership communication:
Ben Williams is the CEO of a public relations firm. He has four direct reports who are in charge of different components of his firm including operations, human resources, finance, and administrative support. On a semiannual basis, the firm surveys the employees to assess their level of satisfaction with the leadership.
Williams has noticed a trend in survey results over the last year. Comments and scores indicate the staff is unhappy with the level of communication from the top down. Williams does not understand why this is an issue.
Currently, Williams communicates with staff when there is a problem or if he believes they need to make a change. He does this by telling them exactly what they need to do, but not why they need to do it. Staff often find out about new projects when others have already begun working on them. Williams does not like electronic communications, nor does he believe that meetings are useful. However, as he reviews this trend, he realizes he must change the way he communicates.
1.What communication strategies are associated with effective leadership?
2.What does Williams need to differently to communicate effectively as a leader?