Public Relations: A Two-Way Street & Techniques-Responses

Can you please help me with these questions in this article and video? Below is the link for the article and the link for the YouTube video. Thanks in advance for your assistance.

Visit the website for the Museum of Public Relations and view the video entitled œPublic Relations is a Two-Way Street. 
Here is the link “ http://www.prmuseum.com/bernays/bernays_video_pr.html

Write a 1-2 page paper discussing what you learned from the video. Identify the two goals discussed in the video and give an example to support each.

PART B

Watch the following video, found below: œPublic Relations: Techniques of Public Relations. Respond to the questions: What is the major technique that distinguishes PR as described by the presenter? Give an example of an organization’s good use of PR tactics. Explain why you feel as you do about the tactics used. 
This is the link http://www.youtube.com/watch?v=yqyqzir6_UU

 
  
 
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