Narrative or Dramatism or Pentadic or Framing
Order Instructions:
Click here to have a similar A+ quality paper done for you by one of our writers
The paper has to be 10 pages. It is not the full paper but 3 quarters through. I just want you to do the 10 pages. The assignment is to choose a campaign or a speech and to analyze it in terms of
rhetorical theories such as Narrative or Dramatism or Pentadic or Framing. For me, I want you to work on the Marlboro campaign, talking about the history of the campaign, how it started, along
with the marlboro man and all of that.
Click here to have a similar A+ quality paper done for you by one of our writers
The first 5 pages of the essay should have the following:
1) Identify the main elements and components of the text (the campaign)
“ Is it print or electronic? If you are focusing on a few ads, which ones? and why you chose them?
“ Marlboro man symbolizing personal freedom.
2) Situate the text within historical context (time and place)
“ It is all over the world, anti-smoking movement is growing.
“ It was a new advertising strategy
3) Explain the rhetorical situation that informs the text
“ Selling product +image of the smoker. Talk about the social context. It is a personal choice; rugged individualism.
“ Keeps the existing smoking clientele.
Click here to have a similar A+ quality paper done for you by one of our writers
4) Enumerate the effects of the text
“ Talk about the ad on the tobacco market
5) Explain the responses to the text
“ How did smokers/anti-smoking activists react? What are some of the responses to the ads?
6) Summarize the existing literature about the text
“ 10 sources commentary about the campaign
The next 2 pages should look at it from a critical stance.
1) What interests you about this campaign?
2) What specific issues or questions will you address in the rest of the paper?
Click here to have a similar A+ quality paper done for you by one of our writers
