Marketing Ethics Mini-case

“The competitive and combative toilet tissue campaign” mini-case study questions:_x000D_
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1. What are the ethical issues? (15 points)_x000D_
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2. Who are the primary stakeholders? (10 points)_x000D_
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3. What are the possible alternatives? (20 points)_x000D_
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4. Assess the alternatives with respect to fairness, “stakeholder rights,” and cost/benefits. (20 points)_x000D_
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5. What are the practical constraints for Peg? (15 points)_x000D_
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6. What actions should Peg take and why? (20 points)_x000D_
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