Paper details
http://www.sobeys.com/en/
Discussion of issues and options (2 pages)
• Growth Vectors with pros and cons
o Pros
o Cons
• Analysis of Alternatives
o Remain the Same
o Product Development
o Market Development
o Market Penetration (these 4 parts above must be included)
o Others if helpful.
Recommendations and implementation (1 page)
• Recommendation
• Detailed implementation plan.
