International business project Academic Essay – Write My School Essay


            The Republic of India is located in South Asia and among one of the biggest countries in the region. By area, the country is number seven in the region as well as being the second most populous country in the world. Presently, the population of India is at 1.2 million people, which makes it the second most populous country globally (Cardoso, 2010). Regarding location, the country is bounded by the Indian Ocean on its south end, the Arabian Sea on its southwest side and the Bengal Bay on the southeast. India also shares its border with Pakistan as a country to the west, Nepal, Bhutan, and China on its northeastern side. Bangladesh and Burma are located to the east of the country. Additionally, while in the Indian Ocean, the country is within the vicinity of the Maldives and Sri Lanka. At some point through its two islands, the country tends to share its maritime border with Indonesia and Thailand.

India’s land size and cultural orientation

Despite being among the most populous countries in the world, India also happens to be among the largest countries in the entire world.  By land area, India is the seventh largest countries in the world with a total land area of an approximated 3.3 million square kilometres. The countries measure about 3, 214 kilometres from the south to the north and another approximated 2,933 kilometres from its east end to the west end. The country also has a land frontier of 15,200 kilometres and an estimated coastline length of 7, 518 kilometres (Cardoso, 2010).

India is a multicultural country with a mixture of many cultural groups. Indians are best known for their calmness and gentleness as well as being very tolerant. Unity and togetherness are highly embraced in the country with no racial discrimination cases being evident. As such, the culture of the country can be defined as being friendly, and they always value the values of the other people.

Trade relations with Canada

             Concerning trade, India and Canada have had some good relationships from the past. Within the jurisdiction of the country, Canada as a country happens to be represented by the High Commission of Canada in New Delhi. Besides the democratic representation, Canada has several trade offices in the country, and this can be translated to be a good indicator of the kind of trade relations that the two countries experience (Kwak & Berry, 2001). Over time, the two countries have had outstanding bilateral relations that are built by shared democratic traditions, pluralism and strong interpersonal linkages with all the Indians who have their establishments in Canada (Areepatta, 2011).

            Again, people from India are still moving to Canada, and this has led to the expansion of the bilateral relationship that exists between the two countries. The relationship is also boosted by a broad array of agreements that have been signed by top officials from the two countries. The signed commitments have been made to increase the annual bilateral trade between the two countries from its initial state to an upper status that will boost the economies of the two countries greatly (Cardoso, 2010). In the trade that happens between the two countries, the priority that Canada has in the country include energy, food, education, infrastructure and science, and technology.

On the other hand, India acts as an important source of immigrants to Canada, who in turn supply the labour market in the country leading to a reduction in labour shortages in the receiving country (Areepatta, 2011). Additionally, since the year 2004, the trade relationships between the two countries have improved, and it has been recorded that the increase totals to about 70 percent (Kwak & Berry, 2001). The Canadian exports to India have been estimated to be at 2.1 billion Canadian dollars. On the other hand, the imports from India to Canada have been estimated to be at around 2 billion Canadian dollars thus giving Canada an estimated 100 million Canadian dollar trade surplus.

Strategies for building intercultural relationships between the two countries

Although the two countries enjoy excellent trade relationships, research has found out that the whole potential of trade between the two countries has not been sufficiently exploited. The reason for this is because India as a country contributes less than one percent of Canada’s total exports as well as total imports even with the countries’ bilateral trade that amounted to an estimated 5.8 billion Canadian dollars (Cardoso, 2010). Although, the total trade between the two countries has been found to grow continuously over the last couple of years and the trend is expected to continue in the years to follow as effective strategies are brought forth for trade expansion between the two countries (Kwak & Berry, 2001). To make this reality, the two countries are presently in the process of negotiating on the comprehensive economic partnership agreement that is aimed at improving the trade relationships between the two countries.

The other strategy that can be useful in the process of building intercultural relationships is that of coming up with an awareness of how differences that are experienced in culture play an important role in negotiations and problem solving (Cardoso, 2010). Developing this will play a crucial role in the process of developing the intercultural relationships as well as successful business negotiations. Others include having an adequate education about the cultures involved in the negotiation process and coming up with a negotiating plan that is relevant and appropriate to the situation at hand (Areepatta, 2011).

Data sources

There are some data sources that a person may use to get information about a given country and its operations. Some of the credible data sources that may be used in this case include carrying an analysis of any third party information provided by those who have been in the field for some time. The other sources include extracting data from business periodicals and using the Internet to acquire any relevant information useful in the study (Kwak & Berry, 2001). The other data source is that of reviewing reports that have been written in the past concerning the subject under study. The reports give detailed information on what to expect from the field being studied. These data sources will offer the best information about India and learn about the culture of the country as well as all the aspects of people living in the country. The relationships between the two countries will also be obtained from these data sources.

New product in India

India is a land of equal opportunities, and it calls for all citizens as well as international investors to invest in the country. The country does well both in the services industry and the agricultural sector. As such, one of the most promising opportunity that the country is offered as a result of the revolution that the agricultural sector of the country has brought is in the field of technical expertise. From the Revolution, farmers in the country are expected to be offered with services and goods that are related to agricultural modernization, infrastructural improvement and structuring industries for the agricultural sector.  As such, offering technical expertise in such areas as the farming machinery in the country like providing complementary machines or even modernizing the irrigation system in the region may offer massive returns. Doing this will improve the country’s farming culture and it will lead to an improvement in agricultural productivity of the country.

Marketing strategy

The best marketing strategy for this type of product is cause marketing. The marketing strategy will involve the introduced company to offer the product sponsoring a charity event like paying school fees for farmer’s children or even supplying uniforms for the local sports teams and clubs (Cronin, et al., 2011).

Issues likely to be faced

Most of the issues that are likely to be experienced while introducing the product are stiff competition from other well-established companies in the region. Penetrating the market will also be a challenge for the organization. To overcome the challenges, the company needs to carry out a proper market analysis before introducing the product to the market (Cronin, et al., 2011). Secondly, lowering the prices of the product to a level lower than that offered by the competitors will make it easy for the company to penetrate the market.

Communication and negotiating strategy for the business proposal

In selling a given business idea to the involved parties, effective communication strategies need to be developed by the person making the communication. The strategies are laid in place to make sure that the communicated idea is effected and the information being communicated effectively reaches the target audience (Prahinski & Benton, 2004). Thus, effective communication needs to make effective consideration in communicating the goals, the key messages, audiences and the communication channels to make the communication.

As such, the most effective communication that will be used in the communication process. The strategy will entail having a clear goal for the project, identifying the audience segments, and creating key messages to the audience. Following these steps will make sure that the negotiations put forward in implementing the business plan will be made in the process of communicating.


Areepatta M. S., Freeman, J. G., & Klinger, D. A. (2011). Intrinsic motivation, extrinsic motivation, and academic achievement among Indian adolescents in Canada and India.           Social Psychology of Education, 14 (3), 427-439.

Cardoso, H. C. (2010). The African Slave Population of Portuguese India: Demographics and Impact of Indo-Portuguese. Journal of Pidgin and Creole Languages, 25 (1), 95-119.

Cronin Jr, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green    marketing strategies: an examination of stakeholders and the opportunities they present.       Journal of the Academy of Marketing Science, 39 (1), 158-174.

Kwak, K., & Berry, J. W. (2001). Generational differences in acculturation among Asian Families in Canada: A comparison of Vietnamese, Korean, and East-Indian groups.           International journal of psychology, 36 (3), 152-162.

Prahinski, C., & Benton, W. C. (2004). Supplier evaluations: communication strategies to improve supplier performance. Journal of operations management, 22 (1), 39-62.

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