In recent years, the economic realities for high school athletics have changed significantly. “Naming rights for stadiums, TV and Internet broadcasting revenues, coaches with big pay days and multi-million dollar game day facilities” (Koba, 2012) aren’t limited to colleges anymore. In the article, Koba raises a number of questions regarding the wisdom of allowing so much money to influence high school athletics.
As an athletic administrator, how receptive would you be to such lucrative offers? What concerns would you have? What kinds of unintended consequences might you be wary of?
Support your statements with evidence from the required studies and your research.
Koba, M. (2012, December 9). High school sports have turned into big business. CNBC. Retrieved from https://www.cnbc.com/id/100001024