Form groups of 3
Identify a company.
Identify a management problem. (Note: not a market research nature).
Specify research questions which address the management problem/decision.
Design a research program.
Carry out the research. Sourcing both secondary and primary data Analyse the findings.
Identify alternatives and make recommendations to improve the performance of the organisation Prepare a persuasive report showing how the management problem/decision should be managed. Prepare and deliver a persuasive presentation of the key points in your report.
Each group will also make a 10 minute presentation of their research and findings in week 10 or 11 and there would be an additional 5 minutes for questions and answers.
Students will be assessed on their knowledge of the concepts covered in the course and their capacity to apply that knowledge to improve business decision making.