• Brief introduction to your chosen brand (only relevant information) (roughly 200 words)
• Write a brief theoretical paragraph on the foundation of your essay (e.g. discuss approaches to branding: cultural, emotional, etc. and highlight the significance of cultural branding) (roughly 800 words)
• Evaluate your chosen brand communication strategy in light of (cultural branding). This evaluation should apply the theoretical foundation you discussed in the previous point. (roughly 800 words)
• Suggest any recommendations for the business and justify these suggestions (roughly 200 words)
