Paper instructions:
A critical part of the visual research for a design project is finding out what already exists in the marketplace. You will research the existing market for your chosen product or service, and put together a report that describes the competitive products or services available in the area you are designing. Write a 2“3-page paper that addresses the following about the 2 primary competitors in the marketplace:
My Company: Green Builder
How long have they been in existence? What are their objectives and mission?
What new green product or service are they promoting? Why? Explain.
What are the current existing markets? Explain.
What is the target audience? Explain.
What messages or themes do they consistently use in their design work? Include 1 visual example for each competitor.
