Q1.
Cost-Volume-Profit Analysis (CVP)
Jay Hockey is thinking about starting a company to produce carved wooden clocks. He loves making the
clocks. He sees it as an opportunity to be his own boss, making a living doing what he likes best.
Jay paid $300 for the plans for the first clock, and he has already purchased new equipment costing
$2000 to manufacture the clocks. He estimates that it will cost $30 in materials (wood, clock mechanism,
etc.)
to
make
each
clock.
If
he
decides
to
build
clocks
full
time,
he
will
need
to
rent
office
and
manufacturing space, which he thinks would cost $2500 per month for rent plus another $300 per month
for various utility bills. Jay would perform all of the manufacturing and run the office, and he would like
to pay himself a salary of $3000 per month so that he would have enough money to live on. Because he
does not want to take time away from manufacturing to sell the clocks, he plans to hire two salespeople at
a base salary of $1000 each per month plus a commission of $7 per clock.
Jay plans to sell each clock for $225. He believes that he can produce and sell 300 clocks in December
for Christmas, but he is not sure what the sales will be during the rest of the year. However, he is fairly
sure that the clocks will be popular because he has been selling similar items as a sideline for several
years. Overall, he is confident that he can pay all of his business costs, pay himself the monthly salary of
$3000, and earn at least $4000 more than that per month. (Ignore income taxes.)
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…….
Required
(b) Identify uncertainties about the CVP calculations:
(i)
Explain why Jay cannot know for sure whether his actual costs will be the same dollar amounts
that he estimated. In your explanation, identify as many uncertainties as you can. (Hint: For
each of the costs Jay identified, think about reasons why the actual cost might be different than
the amount he estimated.) (Word count: maximum 250 words)
(ii)
Identify possible costs for Jay’s business that he has not identified. List and briefly describe
five of these.
(iii) Explain
why
Jay
cannot
know
for
sure
how
many
clocks
he
will
sell
each
year.
In
your
explanation, identify as many uncertainties as you can. (Word count: maximum 150 words).
(c)
Discuss
whether
Jay
is
likely to be
biased
in his revenue and cost estimates. (Word count: maximum 100 words)
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