Concert Management / Marketing

Paper details

Write a topical, 1000-word (not including bibliography) essay, typed and double-spaced. A bibliography of all your research is required. Be sure to cite all sources used in the essay.

The cancellation of five sold-out Garth Brooks shows which were to have been held in Dublin’s Croke Park Stadium (Republic of Ireland) in late July 2014 caused considerable disruption to all the parties involved in the planning of the shows. It is important to understand that each of these parties has a brand image to uphold and protect. Compare and contrast the brand images of any three of the parties involved in this situation, and relate each of the three party’s actions to its brand image. Comment briefly on the role of government as a regulator in the live music business.