Comparing Financial Ratios

Go to 
MSN Money. (  and type in a ticker symbol for a company with the first letter of your last name.

Next, complete the following:

a. Select œKey Ratios on the left menu panel.

b. There are several categories listed for ratios. Select one œFinancial Condition Ratio and one œManagement Efficiency Ratio.

c. Open the Profile section on the left menu panel and you will see œIndustry is identified. Find a competitive company within that industry and compare those ratios to the ones you just found.

Examine your findings and determine whether your company outperforms its competition based on financial ratios.  Identify where your firm seems to lag. Describe how your firm compares with the industry and speculate as to why you believe your firm is performing as it is.