The assignment is to analyze the “Adolph Coors in the Brewing Industry” case included The following questions should be
answered as completely as possible in your analysis:
1)Why did Coors’s competitive position in the U.S. brewing industry deteriorate between the mid1970s
and the mid1980s?
2)What must Coors do to improve its future prospects?
(The paper needs to be three pages, singlesided,
no less than 11point
Create at least one diagram or exhibit that helps enlighten or support your answers, and include it in your report. Any
exhibits/diagrams can be attached BEYOND the basic threepage
text portion of your report, and exhibits/diagrams also can
ignore the rest of the formatting requirements that otherwise apply to the twopage
The only materials you may use in completing your report are :(a) your textbook, (b) the Coors case study that is part of your
case packet for this class, and (c) any notes you have taken in this class. NO OTHER OUTSIDE MATERIALS CAN BE USED.
(YOU DO NOT NEED TO CITE THE CASE WHEN WRITING THE PAPER YOU CAN JUST USE THE INFORMATION )