campaign planning / competitive context.

write part for a group work essay about competitive context of (jador perfume Dior) campaign https://www.youtube.com/watch?v=_Eg8l4hKI04_x000D_
– Perfume Industry_x000D_
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– dior the brand and their €˜big creative idea€™?_x000D_
Positioning Map (How does their target market see them? Why do they position themselves in this way? USP, Product attributes and benefits)_x000D_
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– The campaign_x000D_
– There target market_x000D_
– how they are positioning them selves_x000D_
– how customers lead or see the perfume and campiagn_x000D_
– who are there competitors at that time and compare the competitor with jadore the perfume_x000D_
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