Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy

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  1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.

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  2. Discuss how the effectiveness of the advertising will be measured.

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  3. Discuss the promotional strategies that may be used in addition to advertising.

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  4. Develop an approach to measuring customer satisfaction with your company’s product/service.

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  5. Discuss how gaps in customer expectations and experiences will be addressed

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