incorporating the theoretical concepts into your discussion. With the use of secondary research, discuss the following concepts and apply to your selected organization (Must be Australian company only such as Qantas, Australian Bank etc.):_x000D_
Define Strategic Marketing Management and identify some current issues in strategic marketing management that might be faced by an organization (200 words) (What they are doing?)_x000D_
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Provide a current example of an organisation that appears to have a strategic marketing approach to their business at the moment (Such as CSR approach). This might include how they are developing products or services, mapping customer journey touch points or leveraging technology, explain why this is strategic and why its helping them create value. (200 words)_x000D_
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Rationale_x000D_
This Assessment is to help you understand the key motivations for and components of Strategic Marketing Management_x000D_
Learning outcomes addressed in this assessment include but are not limited too:_x000D_
be able to identify and explain the relationship between strategic marketing planning and organisational strategy to deliver on stated objectives;;_x000D_
be able to understand the relationship between the strategic marketing planning process and business strategy;_x000D_
be able to understand and be perceptive of contemporary and futuristic marketing issues._x000D_
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Then look no further. Order Now, and enjoy an amazing discount!!_x000D_
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