Consumer purchasing decisions

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Select a product or service with which you are familiar._x000D_
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Prepare a 1,250- to 1,500-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service._x000D_
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Identify the demographic, psychological, and social factors that influence consumer behavior toward your product or service._x000D_
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Examine how each external factor listed below affects consumer behavior, and how they influence the consumer€™s decision-making process and the consumer behavior toward your product or service._x000D_
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  • Political-Legal

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  • Economic

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  • Social- Cultural

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  • Ecological

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  • Technological

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  • Business ethics

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You must properly cite at least four (4) peer-reviewed academic sources._x000D_
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Hint: You may want to preview the materials in Week Four before you begin._x000D_
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