Academic paper writing
Type of assignment
Essay
Subject
Not defined
Pages / words
2 / 550
Academic level
High School
Paper format
Line spacing
Double
Language style
US English
Description
Professions under the Microscope; Whistleblowing
Assignment Overview
This Case 3 focuses on how a large, well-respected financial institution can seriously put its reputation at stake and what happened to bring that about.
Begin by watching the following series of videos.
WatchMojo.com (2016). Wells Fargo scandal: 5 things you need to know! Retrieved from https://www.bing.com/videos/search?q=Wells+Fargo+ethics+video&&view=detail&mid=0E639C8E646F0952B35C0E639C8E646F0952B35C&&FORM=VDRVRV Standard YouTube License.
Wells Fargo CEO John Stumpf at Banking Committee hearing, September 20, 2016. Retrieved from https://www.youtube.com/watch?v=xJhkX74D10M. Standard YouTube license.
C-Span (2017). Sen. Warren to Wells Fargo CEO: “You should be fired.” Retrieved from https://www.youtube.com/watch?v=AyVr4qcn8EM Standard YouTube license.
Note: Mr. Sloan replaced Mr. Stumpf who retired October 12, 2016. Mr. Sloan retired March 28, 2019.
CBS News (2018). Wells Fargo whistleblower on fraudulent banking practices. Retrieved from https://www.youtube.com/watch?time_continue=309&v=mua-_cQOC5Q Standard YouTube license.
View the following on whistleblowing:
Pope, K. (2017). How whistle-blowers shape history. TEDxDePaul University. Retrieved from https://www.ted.com/talks/kelly_richmond_pope_how_whistle_blowers_shape_history
And, finally read the following follow up:
Flitter, E. and Cowley, S. (2019). Wells Fargo says its culture has changed. Some employees disagree. The New York Times. Retrieved from https://www.nytimes.com/2019/03/09/business/wells-fargo-sales-culture.html
These optional sources might also be useful to you:
Armstrong, R., and Noonan, L. (2019). Wells Fargo: repairing a damaged brand. FT.Com, Retrieved from ProQuest in the Trident Online Library.
Forbes (2014). 10 simple ways to improve your reputation. Retrieved from https://www.forbes.com/sites/yec/2014/01/28/10-simple-ways-to-improve-your-reputation/#6cd6373e6b9f
Iraci, J. (2017). The complex process of managing reputation risk. The RMA Journal, 99(10), 40-43. Retrieved from ProQuest database in the Trident Online Library.
MarketingWorks (2014). 6 ways to rebuild reputation with PR after a crisis. Retrieved from https://marketingworks360.com/2014/03/marketing-tips/6-ways-to-rebuild-reputation-with-pr-after-a-crisis
