Competitive Positioning Paper
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Competitive Positioning Paper
Type of document Essay
2 Pages
Subject area Business
Academic Level High School
Style APA
References 2
Order description:
Introduction and Purpose of Assignment
External forces may alter an organization’s plans. Through a creative strategic vision, managers can prepare for the future by laying out a new course and vision for their organization. This can affect their market position, product(s), customers, and marketing campaigns. Therefore, organizations must be careful to align their new vision while keeping past success, stakeholders, and the marketplace of tomorrow in mind.
Objectives
- Evaluate external factors and their potential impact on strategic decision-making. (1.2)
Theory and Context
One facet that can change an organization’s situation is the external environment. The external environment or macro-environment has forces that the organization cannot control, but managers must react to these forces efficiently so they can keep or improve their competitive stance. It is imperative to know these external factors, the strengths and weaknesses of their resources, competencies, and competitiveness so the organization can lay the foundational framework for their competitive positioning within today’s continuously changing marketplaces.
Resources
Alanis business academy. (2014). Episode 167: The external business environment
[Video file]. Retrieved from https://www.youtube.com/watch?v=rFUs1wYKtKI
Instructions
- In a 1-2 page paper, identify external forces that organizations face. How can changes in each of the external forces identified impact an organization’s competitive positioning within today’s continuously changing marketplace?
- A minimum of 2 scholarly resources required.
